The territory
The big screen shows the cover and a fan of territory cards. Each person opens the card on their own laptop, reads the thesis and the three takeaways, and makes their pick. That card is the brief for every step that follows.
On each person's laptop
- Uses
- Nothing yet. The thread starts here.
- Produces
-
The territory card and everyone's pick
- Money That Meets You There
- Show up at every touchpoint
- Context-aware help
- Safety is part of the value